Golden Artist Colors Launches New ‘SoFlat’ Matte Acrylics
Golden Artist Colors introduces SoFlat Matte Acrylic colors, a new line of products that helps artists create immersive fields of color without the distraction of texture and glare.
Artists have always been drawn to the enigmatic quality of matte color, and SoFlat delivers with a glare-free surface that allows the depth and intensity of each color to take center stage.
“Artists have used gouache for centuries because of its matteness and opacity, but are restricted by its inherently sensitive paint film,” said CEO, Mark Golden.
“With the introduction of SoFlat, artists will be able to move beyond these limitations. SoFlat will provide them with a velvety smooth, durable surface. The new product line, which has a flowing consistency, is also compatible with other acrylic paints and mediums, increasing the range of creative effects that artists can achieve,” he said.
Perhaps the most distinctive quality, and the one that might be most unique to SoFlat, is the paint’s exceptional coverage and natural leveling quality as it dries. The paint relaxes after being brushed out, making it easier to minimize the appearance of brushstrokes for uninterrupted fields of rich, matte color. When striving for that pure color effect, artists need a paint that goes down evenly with full intensity in as few coats as possible.
While some pigments are naturally transparent, SoFlat has a unique formulation that provides greater opacity from these colors than is normally found in acrylic paints. This unique combination of qualities can only be found in SoFlat Matte Acrylic Colors.
Artists can choose from 40 colors, including six fluorescent colors. Each color is offered in 2, 4 and 16 oz. wide mouth jars. Also available are two six-color sets of 2 oz. jars:
974-0 SoFlat Pop Set
Bold colors inspired by mid-century pop art and probably the best starting point and value for flat, matte, painting. Six – 2 oz. jars: Cadmium Primrose, Naphthol Red Light, Ultramarine Blue, Permanent Green, Black and Titanium White.
975-0 SoFlat Zing Set
Bright, surprising, high-chroma and intense – the colors of the Zing Set will jump off your artwork. Six – 2 oz. jars: Bismuth Vanadate Yellow, Cadmium Orange, Naphthol Pink, Red Violet, Cobalt Teal and Yellow Green.
To learn more product details, tips and tricks, and application information about SoFlat, go to www.goldenSoFlat.com. Additional online content will be added to the site in the coming weeks, so check back often.
MATTE FLUID ACRYLICS
Golden Matte Fluid Acrylics are self-leveling paints that dry to a matte finish. Their viscosity, opacity and leveling ability creates paint films that are smooth and brush-stroke free.
Aside from their even matte sheen, GOLDEN Matte Fluid Acrylics differ from the GOLDEN Fluid Acrylics in opacity, leveling ability, and thickness, allowing one to apply them more evenly with fewer brushstrokes than GOLDEN Fluid Acrylics.
GOLDEN Matte Fluid Acrylics were first produced as an alternative to the GOLDEN High Load Acrylics. This new formula widened the number of pigments possible in a thin, leveling film. Matte Fluids have a similar look to watercolor gouache, but are insoluble when dry.
Use As Paint
Matte Fluid Acrylics are excellent paints for thin applications. Loose sketching and under-painting can be achieved without thinning. The matte finish allows viewing without any distracting glare while working on a gessoed canvas or other support.
Matte Fluid Acrylics contain the same lightfast materials found in other GOLDEN paint lines. Their ability to evenly cover a large area makes them ideal for applications similar to gouache, acrylic gouache or tempera painting.
Use As Ground/Gesso
The Matte Fluids are very similar in consistency to GOLDEN Gesso. Additionally, the working properties are comparable, as they impart adequate tooth for other acrylics and oils. The Matte Fluid Acrylics can be blended with the GOLDEN White or Black Gesso in any ratio. With this mixture, a wide variety of colors and values can be created without altering any attributes of the gesso.
Mixing Matte Fluids with other GOLDEN Products
The Matte Fluid colors can be mixed with GOLDEN Mediums, Gels and other paint lines, including Heavy Body Acrylics, High Flow Acrylics, High Load Colors, Fluids, and Matte Acrylics. The mixing of different paint lines allows the artist to create any consistency of paint desired, from thick to thin, without loss of color strength.
Thinning Matte Fluids can be reduced very easily with water, producing much smoother mixtures than can be achieved with thicker paints such as Heavy Body Acrylics.
When thinning with water, remember:
Excessive thinning creates weak films Subsequent shrinking
Thinned films when heavily applied may “mud-crack”
Heavy films can dry with an uneven sheen
For paint films, we recommend a maximum dilution of equal parts Matte Fluid Acrylic and water. Stains and washes can be diluted to any desired consistency, but should be sealed with acrylic medium when dry.
Increasing Film Strength
A matte surface is easier to mar than a glossy counterpart. Adding GOLDEN GAC 100 or 500 will increase the film toughness, sheen and transparency. To avoid increasing the gloss, use GOLDEN Matte Medium or Super Loaded Matte Medium. The risk of marring can also be reduced by applying a varnish over the paints when the artwork is complete.
Spray Application Like GOLDEN Fluids and High Load Acrylics, Matte Fluid Acrylics can be spray-applied for use in fine art and commercial illustration. Paints should be thinned with GOLDEN Airbrush Medium or GOLDEN Transparent Airbrush Extender for proper spraying qualities. Thinning with water only can lead to very poor adhesion and other undesirable film defects. Start by mixing equal amounts of paint and medium, and adjust as needed. Refer to the GOLDEN Airbrush Medium Information Sheet for further details and mixing ratios.
Additional Information If a desired color is not produced in the Matte Fluid line, a paint with similar properties can be made by blending the Fluid Acrylics (Heavy Body Acrylics or Matte Acrylics are also viable alternatives) and Super-Loaded Matte Medium. A 1:1 mix is a good starting point. Although these mixes will appear similar to the Matte Fluids, they will be lower in pigment content and will not possess the same leveling abilities.